Alex Seton: Pygmalion - Art Collector

Alex Seton, Build it and They Will Come, 2016. Fameg Bentwood, Bianca Carrara and Pearl. 90 x 40 x 56 cm. Courtesy: the artist and Sullivan+Strumpf, Zetland

In Roman mythology, Pygmalion was a sculptor who fell in love with a statue he had carved. The 'Pygmalion effect' is the phenomenon in which higher expectations lead to an increase in performance. Its inverse is the 'Golem effect', by which low expectations lead to a decrease in performance. Both effects are forms of a self-fulfilling prophecy; both observable effects at play in a world divided by the privilege of circumstance.

- excerpt from Chloé Wolifson's essay Pygmalion, 2016


Alex Seton's artistic practice incorporates photography, video, sculpture and installation to investigate the complex relationship between form and substance. He is best known for his beguiling marble carving, applying his refined craftsmanship to unexpected forms.

Seton has exhibited extensively both nationally and internationally. Solo exhibitions include The Island, Newcastle Art Gallery (2017); As of Today, Australian War Memorial, Canberra (2014-15), Last Resort, touring McClelland Sculpture Park + Gallery, Langwarrin; Linden Centre for Contemporary Art, Melbourne; Rockhampton Art Gallery, Rockhampton (2014-15), Refoulement, Sullivan+Strumpf, Sydney (2014) and Roughing Out, Hazelhurst Regional Gallery and Arts Centre, Sydney (2013). Recent group exhibitions include Sealed Section, Artbank, Sydney (2014-15), Gifted Artists: Donations by Patrick Corrigan AM, National Gallery of Australia, Canberra (2014), Conflict: Contemporary Responses to War, University of Queensland Art Gallery, Brisbane (2014) and Adelaide Biennial of Australian Art: Dark Heart, Art Gallery of South Australia, Adelaide.


Exhibition opens: 7-9pm Thursday 27 October 2016
Exhibition closes: 4 December 2016
Location: Sullivan + Strumpf, 5 Lock Road #01-06, Singapore NSW 2017
Contact: 02 9698 4696
Email: art@sullivanstrumpf.com
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