Art Equity launches online gallery for emerging artists - Art Collector

Scott Elk, Elizabeth. Screen print, 52 x 52cm. Courtesy: the artist

27 November 2012 | Sydney’s Art Equity is launching an online gallery to sell the work of early career artists.

Art Equity CEO Raj Nanda says the
UpRaw website is designed to be “an affordable entry to art collecting”.

Prices will not exceed $2,000 and the site will also have shopping cart functionality, be easy to navigate and offer free shipping within Australia and New Zealand. Showing just how closely the site has been modeled on traditional online retailers, gift vouchers are also available.

Currently 20 artists, including street artists ELK and Skulk, have been selected to show on the site. Art Equity’s art director Ralph Hobbs says artists must go beyond “decorative work to maintain technical and conceptual substance” in order to be considered for inclusion.

A Sydney pop-up exhibition is planned to launch the UpRaw site. It will run for two weeks from 28 November 2012 at 174 Crown Street in Surry Hills.

Jane O'Sullivan

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