BREENSPACE MOVES INTO SYDNEY CBD
Breenspace moves into Sydney CBD - Art Collector
|23 May 2011 | Sydney’s Breenspace has now left its Young Street gallery in Waterloo and has moved into a third floor gallery space in the CBD. |
Director Sally Breen says the decision to move was prompted by the end of their Young Street lease, which she embraced as an opportunity to take stock and think carefully about the kind of gallery she wanted to be running.
“Bigger is not always better,” says Breen, who talks instead of wanting to run an activated an accessible gallery space.
In the end, Breen decided against the large warehouse-style space like the one she had at Waterloo, choosing instead to look for a gallery with better environmental control which was also closer to collectors and curators.
Breen says that while many people have asked about the loss of foot-traffic, in her experience walk-ins don’t generate sales. She also points to the fact that the gallery’s new city location makes it easier to host lunches and have daytime appointments with collectors and curators.
Breenspace is now settled in at Level 3, 17-19 Alberta Street in Sydney. The inaugural exhibition features David Haines and Joyce Hinterding and runs until 25 June 2011.