Diego Ramirez: My Material World - Art Collector

Diego Ramirez, My Superstar', HD Video, 2 minutes, 2015.

  My Material World recycles and fictionalises a found image of the artist’s (Mexican) grandfather holding a bottle of tequila ‘Herradura’. The photograph, presumably shot in Japan, is transformed and animated through the language of advertisements. Taking the form of a video, animation, prints and light boxes.

The core of this work is concerned with the cultural crossovers between Mexico and Japan. This is motivated by the artist’s upbringing in Mexico, where he was surrounded by elements of Japanese popular culture, particularly anime and the folding screen. Other concerns include mapping the sensibilities that typify kitsch (sentimentality, hyperbole, flatness and repetition) and its ability to communicate origin, class, taste, status and desire.

This project belongs to the artist’s larger interest in active readings of popular and consumer culture, where audiences and consumers appropriate the signs of dominant culture to articulate their identities. Remixing official culture with the personal or the everyday.

Opens: 6-8pm Thursday 18 June 2015
Exhibition closes: 12 July 2015
Location: Mars Gallery, 7 James Street, Windsor VIC 3181
Contact: 03 9521 7517
Email: andy@marsgallery.com.au

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