MCA LAUNCHES PROGRAM TO NURTURE YOUNG PHILANTHROPHISTS
MCA launches program to nurture young philanthrophists - Art Collector
|18 October 2010 | Sydney’s Museum of Contemporary Art has launched a Young Ambassadors program in a bid to entice younger art enthusiasts into supporting the museum. |
The program invites those aged 18 to 40 to pay an annual membership fee of $500, which then provides access to exclusive exhibition openings, curator-led tours, private after-work viewings, artist talks, studios visits and discussions about collecting with collectors and gallery directors.
Fashion designer Bianca Spender and architect Nick Tobias are already on board and it’s clear the MCA has its eye on nurturing other such young professionals in creative industries.
“The Young Ambassador program is the perfect way to learn more about contemporary art and the MCA. It is also a great way to contribute to the cultural life of our city,” says MCA director Elizabeth Ann Macgregor.
“We have no doubt that MCA Young Ambassadors of today will be the cultural trend setters, creative thinkers and business leaders of tomorrow.”
Spender adds: “This initiative is an important first step to developing a stronger arts community and embracing creativity in a way that is new and fresh, and accessible to everyone.”
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