Michael Reid set to release exhibition iPhone app - Art Collector

29 June 2010 | Sydney gallerist Michael Reid is currently developing an app that will allow collectors to browse his gallery's exhibitions on their iPhone or iPod Touch.

He believes it will be the first commercial gallery application in Australia and possibly also a world first. An app for the iPad and 4th generation iPhone are set to follow.

Reid says the move is part his gallery's response to the changing communication ''eco-system'' in the art world. ''Eight years ago galleries had the choice of mail, telephone & advertisements by which to make contact with clients or the public.'' But now he says galleries can also add websites, email, Facebook, Twitter, YouTube, Flickr and apps to the list.

Jane O'Sullivan

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