Online auction house & art fair launched in NZ - Art Collector

From left, Simon Fisher and Christopher Taylor. Photo: Ocula

2 May 2011 | Roslyn Oxley9, Anna Schwartz and Tolarno Galleries are among the local galleries that have given their support to a new New Zealand-based art sales website called Ocula.

Part online art fair and part auction house, the site gives participating galleries space to promote current exhibitions and stockroom works and is also a platform for online auctions and private treaty sales.

Unlike the other online art auctions, however, Ocula will not wait until it has a number of lots before holding an auction, and will instead auction each work individually. This will mean a faster turnaround time for collectors looking to consign or buy.

The site has also been equipped with interactive tools that let collectors access art market data via a live feed to Australian Art Sales Digest, and set up alerts when favourite artists have had works listed for sale.

It is free for collectors to register but gallery participation is by invitation only. Fifteen galleries from Australia and New Zealand have currently signed on:
  • Anna Schwartz
  • Darren Knight
  • Hopkinson Cundy
  • Jensen
  • Jonathan Smart
  • Michael Lett
  • Murray Whiteroom
  • Niagara Galleries
  • Roslyn Oxley9
  • Starkwhite
  • Sue Crockford Gallery
  • Sullivan+Strumpf Fine Art
  • Sutton Gallery
  • Tolarno Galleries
  • Two Rooms

Ocula’s founders, New Zealand’s Simon Fisher and Christopher Taylor, are both well known on home turf – Fisher through his family association with Fisher Galleries (launched in Christchurch in 1870) and Taylor as an art consultant who has looked after corporate clients including Lion Nathan and Goldman Sachs JB Were.

The duo plans to expand the gallery network into the Asia Pacific and South America over the coming year.


Jane O'Sullivan


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